With 63 million visitors a year, Schiphol Airport is one of the best retail locations in the Netherlands. A brand store in the middle of this shopping paradise is also a huge opportunity for Tony’s Chocolonely to convey its mission in a very eye-catching way: a world with 100% slavery-free chocolate.
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Tony’s Chocolonely brand store experience with a mission
First Impression audiovisual came up with the perfect plan to capture customers’ attention and activate them in this Experience store. First Impression and Tony’s Chocolonely collaborated on concept, technology and design.
Audiovisual technology
Digital content
flagship store
Retail
Facts
Spot-on retail location Schiphol Airport
International allure 70 million travellers a year
Crazy about LED, serious about storytelling
Crazy about LED
The eye-catcher is an eight-meter-long LED wall in the shape of a Tony’s Chocolonely bar. The content on this wall cannot be ignored. Tony’s mission is loud and clear. Ready for impact!
The synchronised animations on all displays outside and inside the store capture the attention of all passing travellers. The purpose of the animations is to inspire, inform and activate shoppers.
In this perfectly designed store, visitors connect with the Tony’s Chocolonely story and mission through the content on the various displays. An unforgettable shopping experience. Buying chocolate has never been more impactful.
Visitors to Tony’s brand store can actively support Tony’s mission by scanning a QR code, which automatically sends them a petition on their mobile phone. The petition supports Tony’s demand that companies in all sectors be held legally accountable for ensuring human rights in their supply chains.
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