Brand experience with a mission
With 63 million visitors every year, Schiphol Airport is one of the best retail spots in the Netherlands. A brand store in the middle of this shopping paradise is an enormous opportunity for Tony’s Chocolonely to promote their mission – a world with 100% slave free chocolate – in a very appealing way. First Impression had the perfect plan to get the attention of customers and make them take action in this experience store. First Impression and Tony’s Chocolonely worked together on the concept, technology and design.