Digital Experience Center


Digital Experience Center

To empower the meaning and importance of digital transformation, Siemens Digital Industriesbuilt an immersive experience center together with First Impression and Succesmakers. This Digital Experience Center (DEX) can be found in the headquarters of Siemens in The Hague.  

Next level B2B experience

The tour through the experience center is personalized per segment or vertical of the visitor. The projections and content of the displayed content differ per vertical market in which the visitor is active. We see this distinction in all content throughout the experience center. From floor projection at the reception to displayed presentation in the theater space.
The guide activates the hologram guide named 'Digit', by pressing a hidden button in the floor, which the guide operates with his foot. This is the 'Digital Twin' or virtual version of the tour guide that will make its appearance in different spots in the DEX and in different audiovisual ways. This creates a big 'wow' factor.
The tour leads past a multifunctional space that can be used as a collaboration space. This space contains three large U-shaped projection walls on which all desired content can be projected. The walls all contain a touch function.
In the penultimate room we actually see a moving mixing and production machine to give an impression of what the machine performance looks like in an operational environment. Of course, in this part of the story, the digital guide is supported by light and audio effects.

All expectations exceeded

“The end result exceeds our expectations. Everything is right, from lighting to the smallest audio effect. The AV blends in seamlessly with the furniture that has been designed entirely in accordance with our brand guide. First Impression has completely unburdened us: from concept, design to content and technical implementation and support.” 

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Seeing is believing

It's all about experience
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