XXL-stores
Coolblue
Interactive playground
Hold, compare and try out more than 1,000 products. It is all possible in one of the 3 Coolblue XXL stores. The purpose of the physical store? Connecting online and offline. First Impression helped Coolblue with the audiovisual translation and digital in-store experience.
Facts & figures
1000+ items
Compare & try out
3 stores
XXL concept
High-tech AV
experience & convenience
In-store tech
XXL-stores
You can physically compare the products in an interactive way.
AV-tech
Narrowcasting, double sided & touch displays, sound system.
Full control
From the showroom TVs, audio & soundbar test rooms and headphones.
Routing
Navigate to the different product worlds from every corner of the store.
Thin, thinner, thinnest
We make use of the thinnest displays for signage. Double sided LG OLED screens, just 9 (!) mm thick. Um... That's thin.
Interactive multi-room audio area
The customer decides which speaker plays which type of music, all from one touch display.
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It's all about experience