Always on the move
First Impression is Basic-Fit’s innovation partner. With over 650 clubs in Belgium, the Netherlands, France and Spain, it is important to stay ‘on top of the game’ and to continuously optimise the customer journey. We do this by continuously devising new concepts, testing them and then rolling them out smartly and quickly. Smart technology, standardised solutions and centralized content form the basis for this. We also developed a high-tech recording studio for Basic-Fit, so that all virtual lessons can be recorded in-house.