Virtual fitness concept


Technology driven gym

Basic-Fit strives for continuous club optimisation and innovation. Together we create digital concepts and experiment with audiovisual technology. For example the self-service kiosk, virtual coach, virtual gym, digital signage, virtual spinning and even an in-house high-tech Basic-Fit recording studio.

Key figures


AV technology

Self-service kiosk
As a cost-saving tool, we developed an automated check-in. From idea to hardware, software, user experience design, integration, installation and international rollout.
Virtual coach
With an interactive instruction programme, we help athletes throughout Europe to train better and more precisely. Proud of the first prototype. And thanks to continuous optimisation in user interface & experience design, even better with each update.
Virtual gym
In every club across Europe, the right lesson at the right time. With smartly programmed light show, sound and content. Fully automated and pushed to the appropriate hall and video wall.
Display communication
Inform and inspire athletes with content tailored to their needs. From social media links to weather-based content. Dynamic yet standardised and automated.

Pats on the back

“Dotting the i’s. Over and over again.”

“This collaboration is such a charge of energy.”


Always on the move

First Impression is Basic-Fit’s innovation partner. With over 650 clubs in Belgium, the Netherlands, France and Spain, it is important to stay ‘on top of the game’ and to continuously optimise the customer journey. We do this by continuously devising new concepts, testing them and then rolling them out smartly and quickly. Smart technology, standardised solutions and centralized content form the basis for this. We also developed a high-tech recording studio for Basic-Fit, so that all virtual lessons can be recorded in-house.

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