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Only a physical or only an online customer journey no longer exists. Your customers expect a seamless connection between the online and offline experience they have with your brand. A well-thought-out omnichannel strategy therefore is a must.
Are your store visits back to pre-pandemic levels? Consumers are now used to shopping online and need to find their way back to physical retail. Studies show that consumers certainly want that but expect to be surprised in-store. So how do you achieve that as a retailer?
